Promotion by URLs

As you have already read about keywords in my previous post, this time i am going to discuss about directing keywords through URLs. URLs should be static always. Static here doesn't means that there should come .html or .htm after every page's URL. It simply means that the URL should contain typically understandable format of words.

Usually if your site is using a dynamic code, than the Url for a category of black colour cars having Audi model, will generate like

http://www.somesite.com/index.php?cPath=32&osCsid=1c2a1fb557c5b04

http://www.somesite.com/itemcat.asp?cid=product%20category

So its recommended to use url like

http://www.somesite.com/black-colour-car/audi-2008-version.html
http://www.somesite.com/black-colour-car/audi-2008-version.asp
http://www.somesite.com/black-colour-car/audi-2008-version.php

Changing dynamic URL's in static ones is easily possible by Url redirecting scripts and server side changes. Your developer can make it easily or you can find out help, on internet easily.

Now the most important things, as you have decided keywords ,you should keep your filenames as your keywords are. It helps the search engine crawlers to keep the track of your page easily and becomes very much useful for indexing. This way simply promotes your website keywords.

list for online marketing and SEO tasks

Hello my friends, i hope you people are doing well. From some days i was working on the marketing of some website related to a big IT company. As these sites were from a professional company so i had to perform the work in a professional manner like preparing lots of reports for them as present site status reports, site structure reports, scheduled marketing plans etc. As i already did these things also for some other sites, i was enough ready for the task. But i wanted to know more from different sources to get an idea for making a brilliant list for online marketing and SEO tasks. I posted some threads thereafter on different forums, but they didn't worked too much for me. So finally i am posting here a list prepared by me for online marketing and SEO tasks. Make a review of it and let me know if you can add something more in this, and make it a brilliant one. I hope it may help you people somewhat as a checklist or planning list for online marketing and SEO.

Task	Sub Task
Onsite Actions
Keyword Research
	Competetive Analysis
	By various tools
Content search & writing
E-mail ids details
Ftp details
Site structure analysis
Finalisation Process
Keyword finalising
Content finalising
Site structure recommendations
E-mail response system
Site copy finalising
On page optimization
	Meta tags adding
	Meta content
	Anchor text
	Title setting
	robots.txt
	XML sitemap
	GA code
	SEF urls
Off page optimization
	Blog writing/ submission
	Article writing / submission
	Directory submission
	Press release
	Link building process
	Feeds
	RSS
	Search engine submission
	Social netwroking sites adding
	Groups creation
	Forums participation
	Email lists searching
	Email campaigns
	Customer's email lists
	Groups mailing
	White papers
Funnel Setup
Search Engine Campaigns	Paid
Monthly evaluation
Adjustment of meta tags
Content Updation
Broken link check
GA recommendations & workouts
Strategy checkup & review

how to write good content?

This post is totally dedicated to how to write a good content for your blog or website?
So first thing that affect content is keyword. Even you people might not be aware about keywords but you should know a little bit about them. Keywords are those target words, about which your content is and from that people reach to your blog or website. Like, if you are writing about “make a cheese pizza” than the words “cheese and “pizza” are your keywords.

One thing that you should know is “content is always king”. If you are really writing good content than no one can avoid your blog or website. People will surely like to read you but search engines are not as same. They are machine codes so they always look for something relevant about your topic in your content. So you have to make your keywords looking more important in your content. You have to highlight them not by coloring them, but by making some small changes in their styles like making them bold or using heading tags around them. These shows search engines that your content is totally about the keyword that they are looking for.
One thing that you should keep in mind is not to write too many keywords in your content. It is considered as “keyword stuffing” or in simple words, pushing of non useful things inside. Search engines never takes such a contents seriously which have too many and repeated things written. So write enough but do not push much.
Well that’s for now, in next post I will tell you more about making your content and killer content :) .