Thursday, February 19, 2009
Things not to do while blogging
Here are some of the thing which you should avoid while blogging
1.Keep you layout clean. Don't put ads, ads and only ads on it. It makes your blog looking like money eating machine. You should give preference to the accessibility of your blog. Like how easy it is to access your blog and move from post to post?
2.Do not use drop down menus. Use a open list with posts clearly mentioned. A list attracts people to read more and hence increases your visits times.
3.Do not keep things in dark. Make your first post available first or keep an intro of your blog at the top. It makes other people understand what you are offering on your blog. This might stop some not so interested people visiting your blog but this will generate a new and positive interest in your first time visitor. And as you know, unique visits are always important.
4.Do not use large images. Use small or images with good quality of average size. It makes your blog page loading fast and save your visitor from irritated waiting.
5.Do not post without labels. Your labels or tags are your keywords. Just highlight them in your post by making them bold and linking to them. Make a tag or label cloud.
I hope these tips will help you.
Tuesday, February 10, 2009
Blog promotion basics
Here goes some most important and basic things for your blog promotion. These should be on your blog or with your blog to make the traffic continuously flowing to your blog.
Keywords: Set your keywords first. Keywords plays a major role in recognition of blog Highlight your keywords by using bold and header
tags around them. This makes them looking more important to search engine crawlers . RSS feeds : Generate RSS feed of your blog and make them available to visitors of your page by adding tool on your blog page. You can use feedburner for this purpose or inbuilt tools of blog. It will automatically generate feeds and make the thing easily available to you. For more details check this post on feedburner.
Keep stats: Add some tool for checking the stats of your blog like daily visitors, geographical visits, bounce rate etc. You can use google analytics which is a too good tool for keeping stats or any other tool like statcounter etc. For adding google analytics in blogger account you can check this post.
Bookmarking : Social bookmarking help you a lot in generateing traffic and getting lot of regular visitors. So add a bookmarking tool on your blog . This is already available on some blog service or you can use addthis tool for this. It is easy to add in your blog. For more help read this post about how to add bookmarking button?
Email subscription : Some of your visitors would like to keep themselves updated with your posts. For them, you can add a email subscription tool or widget on your blog. This you can get by feedblitz and can add it very easily.
Label cloud: Tags or label cloud is much important in showing up what are most highlighted ones in your posts. This attracts visitors to read your more posts. You can add this easily from in built features of blogger. This post can help you to add one on your blog
Post density : The most important things that can make your blog popular is regular posts. Always post at least 2-3 post in a week. This is much important when you have started a new blog. Later you can continue with less posts but in starting it is must.
Post Content: Have you read ever that Content is King. Its is damn right. You have to write but not like anything. Keep things on a track. Don't post out of your blog topic. This will distract your visitors. Always write a good content, you can read here more about how to write good content?
So these are the things which can help you to make your blog more popular. And as you people know, only popularity can bring you money and more money. And next post i will tell you more about promoting your blog.
Sunday, February 1, 2009
Search engine friendly URLs
So as you people know keywords tells people and search engines about what your web page is? Similarly key phrases tells people what is specifically on your page. So instead of using keywords in your page URL ,use key phrases as more descriptive one. Have you ever checked URLs of blogger posts? Aren't they much more descriptive and informative.
Lets take a example of a website having page for fast link building and the inner page with fast resiprocal link building tips.The URl of page will be like this ,if you are using keyword only
http://www.mypage.com/link-building/resiprocal.html
And you use keyphrase than it will be like
http://www.mypage.com/link-building-basics/fast-resiprocal-link-building-tips.html
So which one is more informative and attractive? Obviously second one. It not only helps better search engine indexing but also let the search engine user know more about your page. But keep the basic rule in mind always, content should be relevant to the things your are writing in your URL.
Tip of the day : Always use hyphens (-) instead of underscores (_)in your URL.
Tuesday, January 27, 2009
Promotion by URLs
Usually if your site is using a dynamic code, than the Url for a category of black colour cars having Audi model, will generate like
http://www.somesite.com/index.php?cPath=32&osCsid=1c2a1fb557c5b04
http://www.somesite.com/itemcat.asp?cid=product%20category
So its recommended to use url like
http://www.somesite.com/black-colour-car/audi-2008-version.html
http://www.somesite.com/black-colour-car/audi-2008-version.asp
http://www.somesite.com/black-colour-car/audi-2008-version.php
Changing dynamic URL's in static ones is easily possible by Url redirecting scripts and server side changes. Your developer can make it easily or you can find out help, on internet easily.
Now the most important things, as you have decided keywords ,you should keep your filenames as your keywords are. It helps the search engine crawlers to keep the track of your page easily and becomes very much useful for indexing. This way simply promotes your website keywords.
Wednesday, January 21, 2009
list for online marketing and SEO tasks
Task | Sub Task |
|
|
Onsite Actions |
|
Keyword Research |
|
| Competetive Analysis |
| By various tools |
Content search & writing |
|
E-mail ids details |
|
Ftp details |
|
Site structure analysis |
|
|
|
Finalisation Process |
|
Keyword finalising |
|
Content finalising |
|
Site structure recommendations |
|
E-mail response system |
|
|
|
Site copy finalising |
|
On page optimization |
|
| Meta tags adding |
| Meta content |
| Anchor text |
| Title setting |
| robots.txt |
| XML sitemap |
| GA code |
| SEF urls |
|
|
Off page optimization |
|
| Blog writing/ submission |
| Article writing / submission |
| Directory submission |
| Press release |
| Link building process |
| Feeds |
| RSS |
| Search engine submission |
| Social netwroking sites adding |
| Groups creation |
| Forums participation |
| Email lists searching |
| Email campaigns |
| Customer's email lists |
| Groups mailing |
| White papers |
|
|
Funnel Setup |
|
Search Engine Campaigns | Paid |
|
|
Monthly evaluation |
|
Adjustment of meta tags |
|
Content Updation |
|
Broken link check |
|
GA recommendations & workouts |
|
Strategy checkup & review |
|
|
|
Tuesday, January 13, 2009
how to write good content?
This post is totally dedicated to how to write a good content for your blog or website?
So first thing that affect content is keyword. Even you people might not be aware about keywords but you should know a little bit about them. Keywords are those target words, about which your content is and from that people reach to your blog or website. Like, if you are writing about “make a cheese pizza” than the words “cheese and “pizza” are your keywords.
One thing that you should know is “content is always king”. If you are really writing good content than no one can avoid your blog or website. People will surely like to read you but search engines are not as same. They are machine codes so they always look for something relevant about your topic in your content. So you have to make your keywords looking more important in your content. You have to highlight them not by coloring them, but by making some small changes in their styles like making them bold or using heading
One thing that you should keep in mind is not to write too many keywords in your content. It is considered as “keyword stuffing” or in simple words, pushing of non useful things inside. Search engines never takes such a contents seriously which have too many and repeated things written. So write enough but do not push much.
Well that’s for now, in next post I will tell you more about making your content and killer content :) .