Tuesday, January 27, 2009

Promotion by URLs

As you have already read about keywords in my previous post, this time i am going to discuss about directing keywords through URLs. URLs should be static always. Static here doesn't means that there should come .html or .htm after every page's URL. It simply means that the URL should contain typically understandable format of words.

Usually if your site is using a dynamic code, than the Url for a category of black colour cars having Audi model, will generate like



So its recommended to use url like


Changing dynamic URL's in static ones is easily possible by Url redirecting scripts and server side changes. Your developer can make it easily or you can find out help, on internet easily.

Now the most important things, as you have decided keywords ,you should keep your filenames as your keywords are. It helps the search engine crawlers to keep the track of your page easily and becomes very much useful for indexing. This way simply promotes your website keywords.

Wednesday, January 21, 2009

list for online marketing and SEO tasks

Hello my friends, i hope you people are doing well. From some days i was working on the marketing of some website related to a big IT company. As these sites were from a professional company so i had to perform the work in a professional manner like preparing lots of reports for them as present site status reports, site structure reports, scheduled marketing plans etc. As i already did these things also for some other sites, i was enough ready for the task. But i wanted to know more from different sources to get an idea for making a brilliant list for online marketing and SEO tasks. I posted some threads thereafter on different forums, but they didn't worked too much for me. So finally i am posting here a list prepared by me for online marketing and SEO tasks. Make a review of it and let me know if you can add something more in this, and make it a brilliant one. I hope it may help you people somewhat as a checklist or planning list for online marketing and SEO.

Task Sub Task

Onsite Actions
Keyword Research

Competetive Analysis

By various tools
Content search & writing
E-mail ids details
Ftp details
Site structure analysis

Finalisation Process
Keyword finalising
Content finalising
Site structure recommendations
E-mail response system

Site copy finalising
On page optimization

Meta tags adding

Meta content

Anchor text

Title setting


XML sitemap

GA code

SEF urls

Off page optimization

Blog writing/ submission

Article writing / submission

Directory submission

Press release

Link building process



Search engine submission

Social netwroking sites adding

Groups creation

Forums participation

Email lists searching

Email campaigns

Customer's email lists

Groups mailing

White papers

Funnel Setup
Search Engine Campaigns Paid

Monthly evaluation
Adjustment of meta tags
Content Updation
Broken link check
GA recommendations & workouts
Strategy checkup & review

Tuesday, January 13, 2009

how to write good content?

This post is totally dedicated to how to write a good content for your blog or website?
So first thing that affect content is keyword. Even you people might not be aware about keywords but you should know a little bit about them. Keywords are those target words, about which your content is and from that people reach to your blog or website. Like, if you are writing about “make a cheese pizza” than the words “cheese and “pizza” are your keywords.

One thing that you should know is “content is always king”. If you are really writing good content than no one can avoid your blog or website. People will surely like to read you but search engines are not as same. They are machine codes so they always look for something relevant about your topic in your content. So you have to make your keywords looking more important in your content. You have to highlight them not by coloring them, but by making some small changes in their styles like making them bold or using heading tags around them. These shows search engines that your content is totally about the keyword that they are looking for.
One thing that you should keep in mind is not to write too many keywords in your content. It is considered as “keyword stuffing” or in simple words, pushing of non useful things inside. Search engines never takes such a contents seriously which have too many and repeated things written. So write enough but do not push much.
Well that’s for now, in next post I will tell you more about making your content and killer content :) .